AR, a layer of fun on top of reality
With the use of augmented reality (AR) technology, you add a layer of digital data on top of reality. This enables you to show information in it’s context.
For example, this context can be your business card, a flyer or any other printed material. It can be any 3D shape, like a car or the inside of your office. Or maybe the information you want to share depends on the GPS coordinates of where that person from your target group is located.
There are no limits to the forms in which the layer of information can be presented: Video’s, games, e-learnings and the many other playfull and interactive ways there are to tell your story.
Devices that can be used to unlock information through these apps are smartphones, tablets and smart glasses.
In a way what it is that we do is the following: we are teaching your smart device to see. Not just to look but really to see what it is looking at. Smart devices are already equipped with a camera, compass, GPS, gravity sensors etc. using these senses we tell your device to respond with a certain action when it sees what we told it to look for.
- Your device sees a certain picture in a magazine and it projects an interactive 3D animation in the space above that picture that you can interact with.
- Your device sees the façade of a certain historical building and responds by giving you all kinds of information about its architectural details.
- Your device sees a specific business card and responds by reminding you who the owner of the card is and giving you the option of calling, mailing or Skyping this person.
- Your device sees the model of an architectural design of a building and responds by showing you the surrounding area, all the fire exits or maybe alternative designs. Or all of them.
As we said, very interesting and a lot of fun.
But a little difficult to explain in words.
You should see it.
..and maybe we should add that Augmented Reality has already arrived and because the possibilities are endless and the experience is very intuitive this technology will definately become a very important part of the daily lives of smart phone users.