According to Wikipedia:
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world
In our words:
Augmented Reality is very interesting and a lot of fun.
In a way what it is that we do is the following: we are teaching your smart device (-phone or tablet) to see. Not just to look but really to see what it is looking at. Smart devices are already equipped with a camera, compass, GPS, gravity sensors etc. using these senses we tell your device to respond with a certain action when it sees what we told it to look for.
to specific predefined things it sees in a specific way.
For instance: your device sees a certain picture in a magazine and it projects an interactive 3D animation in the space above that picture that you can interact with.
Your device sees the façade of a certain historical building and responds by giving you all kinds of information about its architectural details.
Your devise sees a specific business card and responds by reminding you who the owner of the card is and giving you the option of calling, mailing or Skyping this person.
Your device sees the model of an architectural design of a building and responds by showing you the surrounding area, all the fire exits or maybe alternative designs. Or all of them.
As we said, very interesting and a lot of fun.
But a little difficult to explain in words.
You should see it.
..and maybe we should add that Augmented Reality has already arrived and because the possibilities are endless and the experience is very intuitive this technology will definately become a very important part of the daily lives of smart phone users.