By 2020, 100 million consumers will shop in augmented reality

“By 2020, 100 million consumers will shop in augmented reality” according to Gartner’s research. We listen to Gartner to get smarter because we’ve learned that they’re often right in their predictions of the future. Wednesday last week they published a great article named “a Virtual world of Exponential change” and I would recommend that you read it.

We at Platipus are disrupting the world by augmenting everything. When we recently went shopping for new office chairs we were very happy to discover that the website from Sedus exposed the FBX files of their chairs in their online configurator. We took the liberty of creating a Sedus shopping application for the HoloLens and used it to try out the Sedus office chairs in Augmented Reality;

Viewing the chairs at their real life size inside their future environment helped us decide which ones we liked best. Thanks to our friends from Hoogerwerf for Office, we have now manifested them into physical reality.

We’ve seen the future of shopping and it’s awesome!

If you want to reach that first 100 million shoppers by 2020 drop us a line.