Design your own Audi R8 wrapping film

At this year’s largest European print exhibition for wide format print, FESPA 2017, Avery Dennison presented 18 new colors for their popular Avery Dennison Supreme Wrapping Film, expanding their premium vehicle wrap range to more than 100 colours. But how cool would it be if you could design the looks of your car by yourself?
Platipus developed a virtual reality app where visitors of the Avery Dennison stand at FESPA 2017 experienced how this feature could be applied in practice in the future.

 

 

Just put on your VR glasses to be in a virtual garage, where an Audi R8 drives in and stops right in front of you. You can spray paint the car using your own hands. It doesn’t get more intuitive than this. Just choose a color by touching it with your hands from a virtual color palette. Spray paint it on the car by pressing the controller with your index finger. Or use your hands to pick up a sticker. We provided a very limited basic set of tools, so it was really nice to see the variety of original designs the participants came up with. Have a look for your self here.


 

 

This project was commissioned by b-creative, who made a lovely Avery Dennison promotion video about the supreme wrapping film.