The organisation of “Flügel Group” announced begin April 2016 that it changes it’s name to “FLS Company”. With this name change, the company wants to emphasize that it more than just the brand Flügel.
Stephan van Dorst, sales director at FLS Company: “The company celebrates its 20th anniversary this year, a perfect opportunity to take the next step. We have a strong organization with which we can achieve great growth. The name change is in line with our (inter)national brand strategy. The name change makes a broader marketing possible and we can open our organization for brands that want to conquer the market with us.”
Because of this change, it was time for a new logo and website with their own corporate identity. And what would be a good way to promote this? With augmented reality ofcourse! Platipus has changed their bussiness card from a standard card into a interactive, augmented bussiness card with 3D models of their products on it. To experience this yourself, simply follow the instruction below.
How to experience this app?
1. Download the app for iOS/Apple or Android.
2. Enter your email in the box at the opening screen (as seen in the image below) to obtain the image marker.
3. Start the app and point it towards this image marker.