Our client Avery Dennison is a worldwide leader in adhesive technologies, display graphics and packaging materials. As Avery Dennison is all about innovation it’s no wonder that they occasionally partner up with us to showcase their products and services.
At Label Expo 2017 we helped out in a part of the Avery Dennison booth called “changing perceptions” and our task was to help communicate the story about Avery Dennisons new Clear Hotmelt Adhesive. In short the story is as follows ; in contrast to the competition Avery Dennison devised an adhesive that allows transparant labels to stay completely transparant where conventional adhesives will turn transparant labels slightly yellow under exposure to UV light. Platipus brought their Microsoft HoloLens to the Avery Dennison stand for an impressive interactive presentation about the Clear Hotmelt Adhesive.
The booth contained physical samples of the colourful labels being used on frozen food packages. And this was already a great display of the adhesive technology, but our friends from advertising agency b-creative had the brilliant idea of adding an interactive part to the booth where through a couple of interactions the visitor would learn more about the surprising properties of the Clear Hotmelt Adhesive and be rewarded with virtual pop art. The brilliant thing here is that we used the Microsoft HoloLens to produce pop art holograms and this displaying technique makes it crystal clear how vivid colours can be against a transparant background. After answering ( by air tapping and/or yelling “cheese!” ) just a few questions the booth slowly turned into a virtual museum with bright coloured popup pop art!
If you want to experience this app for yourself, you can contact us at the bottom of this page.